Personal finance coaching is regular one-on-one sessions designed to "coach" you in how you behave with your personal finances so that you meet your financial goals. Coaching is different from counseling in that coaches are not the “experts” in the relationship (though they are specialists in personal finance and money management). Coaches provide encouragement and monitoring in a process largely driven by you.
Coaching is not a therapeutic relationship nor is it effective if you are in financial crisis. Coaching is right for you if you are looking for encouragement and support while you are working towards your financial goals and practicing positive financial behaviors. Coaching can provide you with a much-needed boost to self-control along with the flexibility to change strategies as your financial situation changes.
Adapted from: Financial Coaching Strategies, University of Wisconsin-Extension